Browsers & OS Reports
what equipment is my site viewed with?
CounterCentral automatically tracks the equipment used by visitors to view your site.
All the reports include, for each type of equipment:
- Time on Site. This measures visitors engagement with your site and goes hand-in-hand with the average visit depth metric (below). Usually the higher the average time on site, the better.
- Visit Depth. The depth of a visit is the number of pages a visitor saw during his session on your site. Like time-on-site, it is a measure of visitors engagement with your site. Usually the higher the average visit depth, the better
- Bounce Rate. The bounce rate is the percentage of visitors who come to your site and leave after seeing only one page. In the case of bounce rates, lower is better. A low bounce rate indicates that (1) your landing page is good at engaging the user and retaining his attention and (2) the referrer traffic is targeted to what your site offers. In other words people did not find you by mistake and clicked back: they were indeed searching for the information you make available.
- Conversions. The conversions for this particular type of equipment, as raw numbers or as color-coded percentage of the traffic. To display the conversions menu, click on the check mark in the top menu bar.
For your convenience, the time-on-site, visit depth, bounce rate and conversions percentages columns are color-coded to identify deviation from the site's average. Pink cells indicate results worse than average while green cells indicate results better than average. The deeper the color the greater the deviation from average. Some cells are colored yellow, meaning that there is not enough data to make them statistically relevant.
The three metrics above are used to make sure that there is no browser or OS for which your site is performing poorly. There are no right or wrong values for bounce rate, time on site or visit depth, however, if you notice that this metrics are in the pink (or red) zone for a particular browser or OS (or combination) then it may indicate a design issue for your site under these viewing conditions. Try to get your hands on that particular equipment and view your site with it to make sure everything is OK.
There are four reports available:
- Browsers & OS report:
This listing shows the cumulative number of visits from all the browser & OS combinations used to view your site during the selected period. Previous months data is available from the archive bar above the report
- Browsers report:
This listing shows the cumulative number of visits from all the browsers used to view your site during the selected period, regardless of the OS. Previous months data is available from the archive bar above the report
- OS report:
This listing shows the cumulative number of visits from all the OS used to view your site during the selected period, regardless of the browser. Previous months data is available from the archive bar above the report
- Browser and OS of individual visitors:
The Visitors Details report shows two icons, one for the browser, one for the OS of each individual visitors. Hover over these cells to view the full User Agent string for this visitor