Bounce Rate - premium accounts only
The bounce rate reflects the quality of your traffic. It measures the percentage of people who come to your website and leave right away after seeing no more than one page
Bounce rate measurement is only available to premium accounts. If necessary you can upgrade your account from the Control Panel.
We measure your site's bounce rate in three different ways :
Daily bounce rate for the entire website : have you made changes to your site recently ? If your bounce rate goes down afterwards it's a sure way to confirm that the changes are having a positive impact and that your site is better at retaining visitors. Daily bounce rates can be seen in the daily traffic reports when accessed from the main stats menu
Bounce rate per referrer : this helps you figure out if some referrers are sending you bad traffic compared to others. Do you need to re-evaluate relationships with sites that are not sending you high quality traffic ? Are your email, affiliate, other marketing campaigns yielding low bounce rates? This metric will help you answer these questions. Bounce rates per referrer can be seen in the referrer summary report when accessed from the main stats menu
Bounce rate per entrance page : people may enter your site through a variety of pages ; the bounce rate per entrance page helps you figure out which pages are good at retaining traffic and introducing the visitor into the site, and which ones are leading them away. If a page has a high bounce rate, you need to evaluate its contents : is it optimally organized ? Does it contain the right calls to action ? Bounce rates per entrance page can be seen in the entrance pages report when accessed from the main stats menu
